What’s Next for Marketing & the Member Experience

Registration Closed

Event Information
October 28, 2021 | 10:00 am - 11:30 am

Eighteen months have passed and we’re still needing to adapt as the pandemic continues. While it’s not as simple as “business as usual” or a “new normal,” it is possible to apply the lessons we’ve learned over the last year and a half to start planning ahead. In this session, you’ll learn how to focus your marketing and member experiences by understanding consumer beliefs and behavior, the move to digital, why payments are on the rise, and how to stay connected and relevant to your members and your community. Join us for a look at what’s next and how you can start planning your strategy for next year and beyond.

Bryn Conway, MBA, CUDE (Moderator)

Principal

BC Consulting, LLC

Bryn C. Conway, MBA, CUDE is Principal of BC Consulting, LLC whose mission is to help organizations achieve success by developing and implementing growth strategies. Bryn offers more than 20 years of experience as a former credit union executive with an extensive background in strategic planning, brand development, retail delivery and public relations.

Bryn received her Master of Business Administration from Regis University with an emphasis in Market Strategy, and a Bachelor of Arts from the University of Wyoming. She is a Credit Union Development Educator (CUDE), Co-Chair of the Global Women’s Leadership Network Washington DC Sister Society, Credit Union Cherry Blossom 10-Mile Run participant, and a member of the American Marketing Association. Bryn previously served on the executive committee of the CUNA Marketing and Business Development Council and on the New England Financial Marketing Association Board of Directors.