How to Succeed in a Changing Market

Event Information
Recorded: February 10, 2021

71% of the credit union industry is considered "small" (under $100 million in assets). So how do you compete in a market where everything is changing and to stay up with the latest technologies and trends takes a massive budget?

Hear from Amanda Thomas, Founder/President of Two Score, as she shares marketing tactics and other strategies you can employ to not only compete but thrive in the future.

Amanda Thomas


Two Score LLC

A credit union veteran, Amanda has many years of marketing experience in credit unions ranging in size from $37 million to $200 million in assets. Her unique approach to marketing and passion for organizational culture and employee engagement has made TwoScore a vital partner of many credit unions across the United States.Amanda is the recipient of many state and national awards, including the Ohio Credit Union League Cutting Edge Marketing Brilliance Award, Trailblazer 40 Below, Crash the GAC, Crash Big.Bright.Minds and she was a finalist in the 2011 CUES Next Top Credit Union Exec competition.When she's not busy helping credit unions succeed, you can find her reading history books, watching her beloved Kentucky Wildcats basketball team, trying out a gourmet recipe, or planning her next travel adventure. As you may have guessed, she’s a bit of a Francophile! Don't be surprised if you also see her speaking outside of credit unions, sharing her love of marketing, culture, and leadership with others.

Cancellation Policy 

Live events
To cancel registration for a live event, the registrant must send an email to Chrystal Hunter, Training and Events, at If the cancellation email is received 7 or more days before the live event, a refund or credit will be made minus a 30% cancellation fee. No refunds or credits will be made if the cancellation email is received within 6 days of the live event. 

Self-study Courses and Recordings
To cancel registration for a self-study program or recording, a refund or credit will be made if course component has never been viewed or accessed by registrant. No refunds or credits will be made if the course component has been viewed or accessed. 

Training Discount

Financial assistance is available for credit unions with less than $150 million in assets through training grants provided by the CU Foundation of MD|DC. 

Approved awardees will receive their training grant as a REIMBURSEMENT upon successful completion of the program. Certification verification demonstrating completion of the program is required to receive the grant. Eligible credit unions may receive up to $2,000 annually.  Funds are limited. 

To apply, please visit:


Recorded 02/10/2021
Recorded 02/10/2021
Open to download resource.
Open to download resource.
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